If you are tired of Victoria Secret ads with their emaciated models and stereotypes of beauty, the new H&M autumn campaign will feel like a breath of fresh air. The spot which celebrates diversity features a variety of women, young and mature, thin and full figured from a variety of ethnic backgrounds all sporting their own particular style. The commercial also includes LGBT representation. The ad closes with two women kissing underwater and more subtly features trans actress¬† Hari Nef. ¬†Other notable figures include actress Lauren Hutton, boxer Fatima Pinto, model Adwoa Aboah and others. Singer Jillian Hervey from the duo Lion Babe, also also fronts H&M’s new campaign which is set the band’s new version of “She’s a Lady”.

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